Many people consider DJ’ing being about playing the music you personally like as a DJ’ing. Working as a DJ 20 years ago I learned you could not be more wrong. It’s about playing music your audience likes and wants. You have to provide the music in the here and in the now, in real time. You have just minutes to react by monitoring your audience. You measure the trends: people on the dance floor, hands up in the air, smiley faces. At any moment these can go up, down or stay the same. Any failure gives immediate feedback in seconds or minutes. React, you make experiments, think ahead. Keep the things that work, throw out the ones that don’t and always try something new, which you again measure.
As a startup entrepreneur, be like a great DJ. You can’t do products that only you as a founder like. Make products your audience likes and then loves. Measure features and react. If a DJ can do that in minutes, so can you, even if it takes days. Keep you startup’s dancefloor full of happy people with hands up in the air.
The author, Jüri Kaljundi, is a serial entrepreneur and co-founder of Weekdone weekly employee status reporting service. Try out Weekdone for free and be up to date with your team’s progress.
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